May 2nd Thursday :: From Hashtag to Retweet. How to use Twitter

Speaker: Emily Huo

Event Review by Katherine Krummert

"Don't be an egg,” could be bewildering advice, if it weren’t coming from Emily Yuo, head of Small Business Markets for Twitter. The egg-shaped face space is the default for Twitter, so Emily recommends that you upload a profile photo when you set up your account.

Her hour with PrimeTime was a clear, instructive session on how both novices and experienced social media users could get the best out of Twitter. To initiate the unfamiliar amongst us, Emily quickly clarified basic terms (for example, @ is the start of your user name and # denotes a category or keyword – for a complete list go to https://support.twitter.com/articles/166337-the-twitter-glossary) and moved on to explain how she uses Twitter differently from other social platforms, such as Facebook or Linkedin. Facebook, for example, is great for keeping family and friends up to date on your personal life, but use Twitter to follow people or organisations of particular interest. And, she noted, you do not have to be an active tweeter to benefit from Twitter.
 
Emily told business users that in order to make the most of Twitter, you need to be organised, consistent and have a plan, giving the following tips: 1) write good tweets by using less than 140 characters, and include photos, vides and Vines; 2) create a content strategy, so know your brand, your audiences and objectives; and 3) have a plan to create good content to reach the right people at the right time to produce desired results and leverage on key words, so you avoid "post and pray” tweets. In summary, use Twitter in sync with your organisation's overall communications strategy.  
 
Considering that Twitter volume has reached two billion tweets a day, taking time to make Twitter work for you makes sense.

 

About the Event

From Hashtag to Retweet - How to Use Twitter

Twitter has 288 million users and sends 500 million tweets everyday. With 77% of the accounts being outside of the US, Twitter has become an incredibly powerful tool all over the world in a short amount of time. Twitter’s mission is to give everyone the power to create and share ideas and information instantly without barriers. Yet as a user, it often seems to be daunting just to get started on the platform. Whether you are new to Twitter or just want to brush up on some fundamentals, this talk will provide an overview of how to take advantage of Twitter and use it in your everyday life. We will take a look at the various features that make Twitter such a unique network, and what it has to offer you personally and business wise. 

About the Speaker

Emily Huo joined Twitter at its U.S. headquarters four years ago and has seen the company grow from a scrappy start-up to a global public company. She currently runs the small business markets across Southeast Asia while being based in Singapore.

Prior to joining Twitter, she held various roles at Ask.com and M&T Bank. She has also spent time as a journalist covering technology and emerging markets. Her articles have appeared in the Dow Jones Newswires, the Wall Street Journal, and Business 2.0 Magazine.

Emily graduated with Bachelor's Degree in Economics and History from Wellesley College.

 

 

This event took place on 14 May, 2015 at the Rendevous Hotel. To check out other PrimeTime events, please click here.



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