Creating Your Leadership Brand for Now and the Future
Why do some individuals excel in an organization and others don’t? The answer isn’t necessarily because they have the most experience or the most education.
The truth is: You’re more likely to be selected for higher-level positions or to achieve greater business success based on how well others perceive, think, and feel about “YOU™”- the Trademarked YOU: your personal brand. How you choose to manage your own brand makes the difference between success and failure in this new, wide open world of the future.
In this engaging and highly interactive program, internationally renowned branding expert and Certified Executive Leadership Coach, Brenda Bence, will share the art and the science of establishing a successful leadership brand, both inside and outside of your organization.
Based on almost 20 years of helping leaders all around the world build successful brands for themselves, Brenda will lay out three key steps necessary for impactful personal brand building and will reveal some top errors she regularly sees female leaders make at work, mistakes that can hold you back from achieving your full career potential.
About the Speaker
Recognized by Thinker50 as a World Leader in Coaching, in 2021 Brenda Bence is also ranked by GlobalGurus as the #1 Brand Guru and the #8 Executive Coach worldwide. After receiving her MBA from Harvard Business School, Brenda spent the first part of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.
Brenda then left the corporate world and began her executive coaching and keynote speaking career. Now doing business across six continents with offices in both the U.S. and Singapore, Brenda has coached over 1,000 executives from 60 nationalities and 70 different industries.
The author of 11 award-winning corporate and leadership branding books, Brenda’s latest book, The Forgotten Choice, was released earlier this year to rave reviews. One of a handful of professional speakers worldwide who have earned the coveted title of Global Certified Speaking Professional, Brenda will share with us how to build a successful brand as a leader in today’s new, fast-paced world.