Let’s brush up your email Marketing skills
Do you want to know how email marketing fits into your marketing strategy?
Want to know how to build your list and send engaging content?
Not sure how often you should be emailing your contacts?
We break down why email marketing should be a significant part of your marketing strategy, how you can build up your email list and share ideas on how to develop engaging and relevant content that converts.
You will come away from this session with a clear understanding of the role of email marketing for your business, how best to use it and some clarity around what content works best.
- Why is email marketing important?
- How to build a list
- What to write about
- How often to send emails to your audience
About the Speaker
Elizabeth (https://www.linkedin.com/in/elizabethtaylordd/) is a passionate, enthusiastic & qualified marketing trainer with over 24 years experience in marketing training and execution. She loves to find clarity in the ever changing world of digital marketing, and uses this to educate professionals about strategies and techniques they can use to grow their business.
Elizabeth launched her own training and consultancy business, DIGITAL DIRECTION SERVICES in January 2019. She provides digital marketing audits, 121 consultancy for strategy and content, and delivers workshops on marketing tactics. Elizabeth supports professionals and entrepreneurs to develop their businesses using social media, content and advertising. Elizabeth is a fully qualified trainer, holding an ACLP training certificate and also a post graduate diploma in education for adults.
Previous to this, Elizabeth worked for 12 years in professional academia; she enjoyed working as a Digital Marketing Tutor for the Ascento Learning & Development apprenticeship programme, and a Marketing Tutor for Google Squared. She also taught postgraduates a range of UK based CIM marketing courses including Digital Marketing and Strategic Planning.
The majority of Elizabeth’s early career was within the Entertainment Industry, focused on launching DVDs to market for Warner Bros and Universal Pictures. Within this time she enjoyed developing marketing strategies for several key brands such as Harry Potter, Fast and Furious and Mamma Mia.
If you have any questions regarding this event, please reach out to the Marketing Talks team Yukari Takada and Gisele Soh at firstname.lastname@example.org