LinkedIn Marketing – How to optimize your profile and create great content
Do you want to improve your profile on LinkedIn?
Has it been on your ‘to-do’ list for 2022 but you’re not sure where to start?
Would you like some relevant and practical tips on how to get noticed and what content you can share to enhance your reputation?
Join us for a 1 hour, interactive session where Elizabeth from Digital Direction will take us through the recent changes to LinkedIn and how we can adapt our profile and content to ensure we are getting seen.
- Benefits and Challenges of LinkedIn
- Understanding the changing audience behaviour on LinkedIn
- Optimising your LinkedIn Profile
- Content marketing on LinkedIn
About the Speaker
Elizabeth is a passionate, enthusiastic & qualified marketing trainer with over 24 years experience in marketing training and execution. She loves to find clarity in the ever changing world of digital marketing, and uses this to educate professionals about strategies and techniques they can use to grow their business.
Elizabeth launched her own training and consultancy business, DIGITAL DIRECTION SERVICES in January 2019. She provides digital marketing audits, 121 consultancy for strategy and content, and delivers workshops on marketing tactics. Elizabeth supports professionals and entrepreneurs to develop their businesses using social media, content and advertising. Elizabeth is a fully qualified trainer, holding an ACLP training certificate and also a post graduate diploma in education for adults.
Previous to this, Elizabeth worked for 12 years in professional academia; she enjoyed working as a Digital Marketing Tutor for the Ascento Learning & Development apprenticeship programme, and a Marketing Tutor for Google Squared. She also taught postgraduates a range of UK based CIM marketing courses including Digital Marketing and Strategic Planning.
The majority of Elizabeth’s early career was within the Entertainment Industry, focused on launching DVDs to market for Warner Bros and Universal Pictures. Within this time she enjoyed developing marketing strategies for several key brands such as Harry Potter, Fast and Furious and Mamma Mia.
If you have any questions regarding this event, please reach out to the Marketing Talks team Yukari Takada and Gisele Soh at email@example.com