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Measure What Matters – An introduction to marketing analytics for beginners (Date re-scheduled)

23 August 2021 7:00 pm - 8:00 pm

Marketing Analytics doesn’t have to be scary, confusing, or complicated!

In this 1-hour long session, we will take you through the marketing metrics that matter, setting objectives and KPIs, as well as a simple roadmap to start measuring the success of your marketing initiatives.

Our promise is to help you get clarity on your marketing performance and to make you fall in love with data!


  1. Develop an Analytical Mindset
  2. Get Started with Marketing Analytics
  3. Set Goals & Analyse data


About the Speaker

Sotirios P. Seridis

Sotirios is a Digital Marketing Trainer and Instructor with over 10 years of hands-on experience working in top-tier agencies such as WPP, Omnicom & HAVAS. He lived and worked in London, Dubai & Singapore, working with companies like Unilever and VW Group in the world’s largest emerging markets such as Indonesia, Thailand & Vietnam. Over the last 2 years, he moved out of the corporate world to become an independent consultant and eventually founded XYZ Lab digital marketing consultancy in Singapore.


If you have any questions regarding this event, please reach out to the Marketing Talks team Yukari Takada and Gisele Soh at marketingtalks@primetime.org.sg

**Non-members are welcome to attend up to two of our events as a guests. After you have attended two of our events, we strongly encourage you to become a PrimeTime member if you wish to participate further.**


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August 23, 2021
7:00 pm - 8:00 pm
Event Category:


Online – You will receive the link for the event closer to the event date