PrimeTime Board - Prime Time

PrimeTime Board

2018 – 2020 PrimeTime Executive Board


President Aurélie Saada
Vice President Katia Melazzi
Treasurer Sophia Porcelli
Secretary Clare Holmes
Outreach Director Rahma Assante
Marketing Director Saumya Pandey
Membership Director Sandra Quelle
Events Director Vacant
Programmes Director Ling Chong
Special Programmes Director Miqi Zhu
Partnerships Director Florence Oliveira
Operations Director Liona Potrikus


Board Profiles


Aurélie Saada

Aurelie has about 12 years of international experience in risk management and consulting, both in banking and insurance business. She has experience in risk matters covering various areas, as well as knowledge in product development, conduct risk, compliance and regulatory matters. Born in France, she discovered Singapore through an exchange program in 2004 and fell in love with this country, its culture and the food since then. She definitively moved to Singapore in 2010 with her family: she’s currently working at Credit Suisse as VP in the APAC Risk Team, covering the risks for regional new businesses. She holds a Master in Management in Audit and Consulting from a French international business school as well as a few local certifications from the Singapore College of Insurance.

Aurelie truly believes in developing diversity at work and increasing ethics in our day to day. She’s currently part of a corporate group raising inclusion and awareness on disabled persons in the working environment. Through her previous job positions, she was also part of associations promoting women empowerment in the banking industry.

Aurelie is involved in the local community by being a member of Riding with Disabled Association since 2010, where she helps disabled persons to overcome their handicaps through horse-riding lessons. This was the perfect combination to merge her passion for horse riding with her will to help others reaching different goals.

View Aurelie’s LinkedIn profile here
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Vice President

Katia Melazzi

Katia is a marketing and strategy professional with extensive experience in a variety of international roles in FMCG and not-for-profit companies. Her track record includes driving business growth in multiple geographies, and the effective repositioning of leading coffee and cosmetic brands while holding P&L responsibility.She is a passionate advocate for women’s empowerment and leadership. Katia is currently serving as President for Tabitha Foundation Singapore – a not-for-profit organisation focusing on lifting underprivileged Cambodian families out of poverty through several programmes. She is also President for Nokor Tep Society Singapore – a company supporting the completion of the Nokor Tep Women’s Hospital in Phnom Penh.
In her most recent assignment with Mondelez International, she was given the responsibility to lead a multi-functional and multi-country Venture Team to deliver a European Snacking Strategy for the company.She holds a Master in Marketing & Communication and a Bachelor’s Degree in Business and Economics from Bocconi University (Italy). A Practitioner of Neuro-linguistic Programming, she is completing a Professional Certified Coach Program with the International Coach Academy (ICA) to support people find ways to do their best and grow from their experiences.Her 15 years working and living overseas (France, Germany, Switzerland, Sweden, Spain, the United Kingdom and now Singapore) has given her an invaluable perspective on cultural and gender diversity.

View Katia’s LinkedIn profile here
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Sophia Porcelli

Sophia is an international finance professional with advanced people & change management skills. She has delivered top line growth, efficiency savings and governance, by leading virtual and cross-cultural JV teams globally and especially APAC roles. With more than 20 years experience in mature and emerging markets for listed and privately owned MNCs,  Sophia serves CEOs, boards and leadership teams, who in turn entrust her to shape, run, safeguard and transform finance teams.
Keen to expand her horizon beyond finance discipline, Sophia led an ambitious inaugural group-wide project from mid-2016 to transform 18 corporate functions to deliver on strategy. She concurrently served on the group management committee sharpening essential management skills such as result-orientation, influence, diversity while balancing conflicts of legacy, efficiency and agility.

Adept in business finance, FP&A, M&A, treasury, systems, shared services, audit, risk and control, Sophia has oversight of IT and procurement teams. Known for her effort in talent development, Sophia is a regular speaker for leadership and mentoring programs and a voluntary Board member for several professional non-profits mainly advancing diversity and inclusion.

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Clare Holmes

Clare is an Administration Manager from the UK. She grew up in South Wales and has over 13 years experience working for MNCs in the UK and Middle East, with extensive corporate board level experience in HNW client and stakeholder environments.

Clare enjoys travelling, exploring new places and visiting historical sites, museums and cathedrals.

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Outreach Director

Rahma Assante

Rahma has 14 years experience in Sales & Marketing, Retail, Branding and Market Research. She started her career in the IT and Telecom industry and moved to the FMCG sector. She is currently running her own business offering corporate training solutions.

With a Moroccan and French bi-cultural background, Rahma was confronted early to the reality of gender gap and inequality of opportunities. Living in Singapore for over a decade, she has been a constant advocate of women leadership in the workplace.

Outside of the corporate world, she is involved in initiatives in Singapore and SEA region to support Single Mothers and empower them to rise above their circumstances. She is as well, a volunteer with local charities and regularly helps with non-profit initiatives and fund-raising.

A firm believer that every small action counts, Rahma is passionate about giving a strong voice to women and girls.

View Rahma’s LinkedIn profile here
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Marketing Director      

Saumya Pandey

Saumya is an industry professional with extensive experience in E-Commerce and Retail Planning specializing in building Strategic Partnerships across borders for the growth of organizations. She has worked with reputed brands like Adidas, Guess and Benetton, besides also leading a Singapore based e-Commerce startup and anchoring the expansion of Singapore’s largest loyalty programme.

Always passionate about embracing the emerging global trends in digital marketing, she is equally passionate towards guiding, mentoring and learning from the next generation of women professionals in marketing. She leads an active group at Lean In focussing on empowering women in the retail/e-commerce industry.


Born and raised in a quaint hill station on the foothills of the Himalayas in India,  Saumya moved to Singapore with her family in 2013 to pursue her passion in e-Commerce while also staying put on her purpose of women empowerment. Since then, she has continuously made efforts to integrate into the local community by volunteering for several local organizations. The vision and mission of resonates with her core values She is an empathetic person who is committed towards helping women maximize their potential and contribution to community staying committed towards promoting diversity and inclusiveness.

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Membership Director 

Sandra Quelle

Sandra is a Spanish Business and Strategy professional who worked for several years as a high-billing head-hunter in top international firms across Europe and Asia.

Aware that bias, inequity and other inclusion and market-based challenges remain common within the professional sphere, she launched The Happy Mondays Co in 2016 – an inclusion-focused, female-led career empowerment consultancy.

For the past few years, Sandra has been collaborating with several women associations across Singapore to empower women to speak up at work, to reach their full potential. She truly believes that aligning identity, possibility and potential, can create sustainable positive change generating greater diversity, inclusion, and innovation for individuals, organisations and the communities around them.

Sandra is also a certified yoga teacher who loves travelling, diving and good wine. 

View Sandra’s LinkedIn profile here
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Events Director


 To find out more about the opportunity to serve as an Events Director on the PrimeTime Board, please contact

Programmes Director 

Ling Chong

Ling comes with an international Business and HR career that spans more than 15 years. She is the Regional Head of Talent Management and Learning Development of a Swiss Logistics MNC, where she leads People Strategy particularly the full suite of Talent Management, Pipelines Building, Leadership Development and Succession Planning. She is also the champion for Core Capability Building which includes Performance Management and Learning & Development.

Having traveled, worked, and lived across 13 countries (31 cities) in Asia Pacific over the last decade, Ling keeps abreast of the macroeconomic and societal factors that affect and shape organization now and in the near-future. She is organizational savvy, appreciates the impact of people, culture, leadership and change dynamics that enable or derail business successes. Ling is sensitive to the cultural nuances in communication strategy and implementation plans; which explains her successful “localization” of global initiatives and effective facilitation of organizational change.

She holds two Masters Degrees; Strategic HR Management (Fox School of Business, Temple University, Philadelphia) and Education (Andragogy) (James Cook University, Australia), respectively. Ling is also trained in Organisational Psychology with a post-Graduate Diploma; certified as a Career Coach and certified to use Assessment Centers such as Saville Wave®, DISC and MBTI.
Born and grew up in Singapore, Ling is a native Singaporean Hakka. She is deeply influence by traditional Hakka values and practices (she still double boils soup on charcoal for her family). Ling enjoys holidays with family, chit-chatting with friends and writes diary in her personal space.

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Special Programmes Director

Miqi Zhu

Miqi has started her career as Human Resources professional 4 years ago with AIG. She is currently working in APAC Talent Management team, overseeing performance management and talent development programs across the region.

Miqi has a variety of culture experience in the past few years, working in Singapore, Japan, and, most recently, in Hong Kong. Despite the changes in roles and locations, Miqi is constantly involved in Diversity & Inclusion work, playing key roles in driving Employee Resources Group (ERG) and culture transformation within the organization. In the past 2 years, she has driven efforts to launch the new LGBT & Allies ERG in HK and Young Professionals ERG in Singapore serving as committee chair.

Born in China, Miqi was offered scholarship to study in National University of Singapore after high school and has obtained a bachelor’s degree with Honors in Statistics, double major in Economics. Miqi is a strong believer in equality and diversity and hope to contribute to women empowerment further in PrimeTime.

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Partnerships Director

Florence Oliveira

Florence is driven by passion, today she leverages on a set of skills & competences, acquired during her 14 years of experience in various industries ( Automotive, Chemical, F&B, FMCG ) and working in  and with many different cultures.

She enjoys proposing ideas and implementing new concepts to meet business strategies and sales growth objectives. She is a Diversity & Inclusion advocate, an Executive Coach, and she supports people on their journey towards their authentic choices.

Florence is from France. She has worked an lived in many parts of the world, such as France, Europe, EMEA, United States, Vietnam and Singapore.


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Operations Director 

Liona Potrikus

Liona was born in the Netherlands. She is a mix of German, Dutch and Indonesian. She knew at an early age that she wanted to discover the world, travel and work abroad. And so she did, during her studies of International Business and Languages she did her internship in Spain and, not long after completing her studies, she worked in the world of tourism in Egypt, Italy, Croatia and Sri Lanka.

Together with her Sri Lankan husband, she has been living to Singapore since 2007.  She worked in the relocation industry for 8 years. In 2015 she changed her career path and started the office in Singapore for a Dutch dairy trading company where she is responsible for developing the business. She has held positions in business development, public relations, account management and department management.

She has been on the PrimeTime Board since 2016 and her wish is that all women in Singapore would become part of the PrimeTime community. The community (for women and run by women) truly inspires her to be the best she can be, and the community shows her everyday again how important the role of a woman is in business, in the family, in society.

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Assistant Treasurer 

Liisa Taipale

Liisa is an international leader, with over 20 years of experience in leading strategic transformations of the finance functions for leading multinational companies. She has worked extensively across Europe, the United States, and has over 10 years of experience in Singapore/Asia Pacific.

Liisa came first time to Singapore in 1997 from her native country of Finland. She was responsible for Nokia’s finance function transformation in APAC region and did subsequently hold several global leadership positions at Nokia Shared Accounting Services organisation. In 2007 Liisa moved to Germany to lead the finance function integration of Nokia Siemens Networks joint venture. After her return to Singapore in 2009 she has continued supporting MNCs in an entrepreneurial capacity by bringing change and value to clients on a consulting and project basis. Her passion is leadership during transformation.

Liisa strives to maintain healthy body and mind by enjoying physical activities, by exploring new places and by taking advantage of Singapore’s abundant cultural offerings.

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 To find out more about the opportunity to serve on the PrimeTime Board or to serve as a
Deputy to a Board Director, please contact