About the Logo
The literal meaning of PrimeTime, the hours between 7.00 pm and 10.00 pm, is illustrated by the open area of the logo icon marking this time period. The PrimeTime logo is professional, dynamic, friendly and sophisticated, representing the essence of PrimeTime’s personality and inner quality.
The arc used in the logo icon is intended to symbolise a globe and PrimeTime’s focus on a membership and network of international business and professional women in Singapore.
The four dynamic squares represent the diversity of the PrimeTime membership’s personal and professional demographic profile.
At the same time, the opening in the circle suggests an inward and outward flow, representing the strong networking aspects of PrimeTime amongst the membership and with the community.
For the colors, green is the primary color and purple is the secondary color. These are warm tone colors. Mixed with the more vibrant colors of neon green, red and yellow, they create a dynamic impact. The range of colors gives the PrimeTime identity a diverse, dynamic and energetic impact.
The creative mind behind the Logo
In 2004, Anne Hansen, who was part of the PrimeTime membership, designed the logo. Anne was born in the idyllic countryside of Denmark in 1976. Being a passionate, creative and adventurous spirit, Anne decided to leave Denmark to get an education at Lasalle SIA in Singapore , where she graduated in 2002.
Since arriving in Singapore, she has worked with several design agencies including Batey Ads, Seed consultants and Qube Studio. With more than 6 years of experience in graphic design and art, both in Singapore and Scandinavia, Anne decided in 2003 to pursue the dream of running her own business where she could combine art and design.
Anne joined PrimeTime in 2003 to gain more knowledge about running her new small business. Coming from a creative background, she especially enjoys the Marketing and Small Business Group subgroups, where she has gained new business skills and knowledge from the speakers, discussion groups and shared knowledge with other members.
The current logo was unveiled at the AGM on 22 April 2004.