Join Our Team! We're on the lookout for our next Marketing Director.

Are you a strategic and innovative marketer with a knack for driving brand awareness and growth? We are seeking a dynamic individual to join our team as the Marketing Director.

Your Main Responsibilities

• Marketing Strategy : Develop and implement a marketing strategy that promotes PrimeTime's mission of helping women achieve their highest potential through professional growth, social connection, and community outreach.  
• Brand Management: Ensure consistent branding and messaging across all marketing materials, communications and channels.

• Marketing Campaigns: Partner with board members and their teams to create targeted marketing strategies and campaigns to promote events, membership initiatives and programs, and other information (e.g. AGM).

• Social Media: Utilise social media (organic and paid) to actively promote PrimeTime, events & initiatives, increase brand awareness and acquire new members, and encourage dialogue within the community. Monitor and report on impact. 
• Website: Manage the website including creation of event pages, updating existing information and pages, and reporting on key metrics
• What’s App Community: Be responsible for the promotion and usage of the WhatsApp community in partnership with other Board Members as a key internal channel. 
• External Promotion: Promote PrimeTime within the Singapore community through various 3rd party channels and partnerships, to increase brand awareness, generate publicity for events and programs, and attract new members

• Collaboration: Collaborate with cross-functional teams and stakeholders inside and outside of PrimeTime, to inform content and campaign creation and member engagement
• Reporting: Provide regular updates and reports to the Board and President on the impact of marketing activity and use of budget

• Team Leadership: Recruit, lead, and manage a team of volunteers, as required, providing adequate training and onboarding support
• Attend the monthly Board meetings, 2nd Thursday events, Coffee Connections, and support as many other SIG events as possible to stay on the pulse of the PrimeTime community
• Support the succession planning for this role: If you are unable to complete the board term, you are expected to help identify and train a successor and/or assist with recruitment campaigns and interviews

Join us in shaping our organisation's marketing strategies, amplifying our brand, and attracting new members!

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