Coaching 2020

Registrations for the Coaching Program 2020 are closed.

Design your life and your career

Coaching is a life-changing experience that dramatically improves outlook by unlocking sources of creativity and productivity. It helps identify beliefs, feelings and perspectives that might be limiting performance.

This Coaching initiative will offer a unique approach to designing your life and career.

It will give you the actionable tools necessary for becoming unstuck and creating a more meaningful life and successful career.
In this program, you will learn how to:

  • Clarify your personal ambitions,
  • Make more time for your passions,
  • Release fear,
  • Overcome “overwhelm”,
  • Eliminate old thoughts that are not working,
  • Test new approaches in your life.

Coaching focusses on your present and future and helps you design actions that will bring you results that matter.

It will be a life-changing experience!

This program is particularly suited for women who are:

  • Looking for deeper self-awareness to reach new personal or professional goals,
  • Going through a life or career transition,
  • Seeking to build stronger relationships,OR
  • Are simply curious to discover more about themselves.

If you are interested in the Coaching Program 2021, please reach out to

How does it work?

This program has been designed exclusively for PrimeTime by certified Coaches.

Duration: The program will run for 6 months (Sep’20 to Feb’21) to enable a deeper connection between participants and to ensure that you will achieve a positive and lasting change. Participants are expected to commit approx. 4 hours per month to fully benefit from the overall program.

Content: What will I get from this Program?

  • 7 Experiential workshops (online and onsite workshops),
  • 4 individual, 1 hour coaching sessions with an experienced Coach to talk through where you are, where you want to go, and what habits and strategies get you there,
  • Study groups to ensure engagement, commitment, and growth between sessions,
  • 1 Final Event, where you will be able to connect, share and celebrate your achievements.

For more details email

Once you sign-up for the entire program you are automatically registered to all events and workshops related to this program. All charges are included in the program fee. There is no need to register separately.

Participants should attend the entire program to fully benefit from the overall structure and to experience the complete learning journey with PrimeTime Coaching Program!

Program cost

  • members: SGD 349
  • non-members: SGD 489 (includes PrimeTime Annual Membership)

Registrations are closed

CANCELLATION POLICY: Please contact the program organiser if you need to cancel after payment is done.
A full refund can only be made if notice is received at least 2 full weeks in advance of the program start. No program refund after August 14, 2020.

Who can join?

PrimeTime Coaching Program is open to all PrimeTime Members.
If you are not yet a PrimeTime Member, in the above program cost, there is an option to pay the non-member fee and you will automatically become a member for one year. Alternatively, join today to be eligible for this program of self-discovery!
Watch out for more information during our next webinar or contact us at

Coaching Program Leaders
Thais De Pietro Fas (Chair)

Coaching Program Leaders
Thais De Pietro Fas (Chair)

Career and Work-Life Balance Coach, Certified Professional Co-Active Coach (ACC) and Online entrepreneur.

Since 2016 Thais is a certified Coach and Online Entrepreneur. She offers training and coaching in order to accelerate her clients personal and career development.

Prior to that, she worked in leadership roles at multinational companies for more than 11 years.

With broad experience in Customer Insight, Marketing, Project Management and Purchasing at Group Pao de Acucar (Brazil´s largest Retail Group) and Walmart.

With a Strategic and People Oriented profile, she left the corporate career path to live her passion: to support personal and professional transitions, to help people find and live a balanced life and accelerate their career development.

Thais is also part of ICF Singapore Events Team. Learn more about Thais here.

Shirley D’Souza (Co-Chair)

Shirley D’Souza (Co-Chair)

Shirley D’Souza is a Newfield trained Ontological coach. Having always been in people facing roles from hospitality to sales and now recruitment & corporate training, Shirley finds her niche is in helping women become more aware of their inner strength and achieving their performance potential, through coaching conversations.

In her spare time, she supports causes relating to women & children.

Shirley comes from India and has lived in Singapore for the past 20 years. She is currently an internal Recruiter and Training & Development Manager in a travel media company.

Learn more about Shirley here.

Florie Derouet (Program Manager)

Florie Derouet (Program Manager)

With 10 experience working within fast-paced multinational companies and start-ups in France, Australia and Singapore, Florie developed a passion for people development and inter-cultural interaction.

Willing to help people grow and find their balance in the professional world, she is now developing as a coach, progressing towards her ICF certification (ACC) and transitioning her career to corporate training.

Learn more about Florie here.

The Coaching team is also relying on the support of Mandy Irvine (Events Manager) and Jeanette Mok (Events Manager).

This program is the brainchild of Florence Oliveira & Virginie Ducasse who believe Coaching is a key element to unleash women’s potential.

Coaching Program Coaches

Thank you to all Coaches supporting our Program this year: Amanda Duarte, Chhaya Dias,Claire Kolly, Emma Noguchi, Geraldine Gauthier, Malgorzata Grabarczyk, Neetha Sanjay, Serene Seng, Sharon Tan, Suman Balani, Vanda Hovhannessian

How can I volunteer for the program?

Join the team!

If you are interested in being involved in the program coordination or contribute to the Life Coaching program, please contact us at

Venue sponsor

Contact us at if you would like to support our program by being our venue sponsor.

Past events

Online Session: Learn More about our new Life Coaching Program
Welcome event to our Life Coaching Program
EVENT CANCELLED – Coaching for Managers
EVENT CANCELLED – Welcome to our PrimeTime Coaching Program
Identify our emotions and dealing with them (Webinar)
Coaching skills for Managers (Webinar)
The 4 Windows of Gratitude (Online Workshop)
Building Unshakable Resilience During Adversity (Online Workshop)
Embrace Conflict to Create Authentic Connections (Online Workshop)
Navigating Uncertainty – with Emotional Intelligence
Learning the Art of Saying NO!
Standing Up for Yourself at Your Workplace