Natalia Moskaleva is a creative director, producer, and entrepreneur with over 15 years experience in branding, business communications, and environment design. She has led more than 150 projects worldwide — from launching city-wide initiatives like Moscow’s official wayfinding system and Astana’s public transport brand to building brand identities for businesses across Singapore, London, Dubai, the Netherlands, the U.S., and beyond.

As the founder of Attitude Design Consulting, Natalia brings a strategic and visionary approach to shaping brand experiences that influence behavior and elevate cultural standards. She believes design is not just about aesthetics — it’s about shaping values and environments that empower people to thrive with confidence and purpose.

Natalia has a diverse background — from a university degree in art history to a practice in fashion styling. She believes that a well-crafted image — both personal and professional helps women grow with confidence, raise their standards, and develop their aesthetic intelligence.

At PrimeTime, she brings this vision to life by fostering an environment where women can evolve, express themselves, and lead with strength.