Serene Lim - Allison

Event Director

Serene is a global/regional marketing and events leader with extensive experience in B2B strategy, market expansion, integrated campaigns, and high-impact event execution. With a strong track record of transforming challenges into growth opportunities, she has led multi-million-dollar marketing portfolios, forged strategic partnerships, and delivered data-driven initiatives that drive brand visibility, engagement, and revenue—particularly across finance, fintech, and sustainability sectors.

A passionate advocate for women’s empowerment and leadership, Serene is committed to creating inclusive platforms where women can connect, grow, and lead with confidence. She believes in the power of intentional community-building to inspire current and future generations.

Beyond her professional life, Serene is a devoted parent, a strong supporter of eco-conscious travel and women-led causes, and actively contributes her skills through pro-bono marketing projects that blend purpose with impact.