Alison is a seasoned marketing director with over 15 years' B2C and B2B experience, specializing in strategy. Collaborating with global brands, she's led teams in the UK and APAC, driving business growth through product launches and campaigns worldwide. She is fervent about adopting a customer-centric approach and leveraging insights and data to discover new and innovative methods to engage audiences.

Alison hails from Belfast, Northern Ireland, and spent the last 16 years in London before relocating to Singapore in 2021 with her family. Outside her professional life and when she is not spending time with her young daughter, Alison can be found participating in activities ranging from yoga and writing to learning a new language and reading.

Although she has recently joined PrimeTime, Alison is confident in her ability to utilise her marketing skills and experience to support PrimeTime’s mission of empowering women to come together and assist each other in achieving their full potential.